First impressions matter, and for most clients, that first impression starts with a Google search. If someone looks up your name and sees a mix of professional press features, interviews, and mentions in trusted outlets, it instantly positions you as someone established and credible. On the flip side, if nothing comes up beyond a basic Instagram page or portfolio link, it can raise doubts, even if your work is stellar. People naturally compare vendors, and having media coverage show up in search results can tip the scales in your favor. It’s a form of social proof that says, “Others trust me and you can, too.”

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How does media coverage impact a potential client’s impression when they search for a photographer online?

Topic: PR FAQ

Photographers advantage