Yes — and they’re more common than you think. Watch out for:
- Firms that require massive retainers with no performance guarantees.
- Agencies that push you into writing your own materials or managing follow-up.
- Agencies that make you sign long-term contracts and take a large upfront deposit to work with them.
- PR firms that tell you it will take months to get you published.
- PR agents who try to push their own narrative onto your brand and tell you that’s the only angle that will get featured.
- PR services that aren’t transparent up front and tell you what’s included in plain English. If it’s confusing, it’s probably jargon.
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Topic: PR FAQ
- Basics About PR For Photographers
- PR for Different Photography Niches
- The Benefits of PR For Photographers
- PR and Online Presence for Photographers
- Signs You Need PR For Photographers
- Misconceptions About PR For Photographers
- Hesitations Photographers Have About Using PR
- Costs and Budgeting for PR for Photographers
- DIY PR vs. Hiring a PR Agency for Photographers
- How To Choose The Right PR Agency For Photographers