Is it sleazy or dishonest to buy media coverage about yourself?

Not at all — as long as it’s done with integrity. There’s a big difference between strategic promotion and fake hype. Paying a professional to help you earn media, through real relationships, thoughtful storytelling, and targeted outreach, is completely ethical. It’s no different than investing in a web designer, a brand strategist, or even running Facebook or Google ads. In fact, every marketing method you invest in, whether it’s social media, Pinterest, email marketing, or paid ads,  is about getting more eyes on your business. PR does the same thing, but with an added layer of credibility, trust, and long-term brand equity. What’s not okay? Paying for fake press or misleading people with logos you didn’t truly earn. The key is transparency, intention, and working with partners who value your brand reputation as much as you do. At Photographers Advantage, we offer an easy way for you to get featured in the media by leveraging the partnerships we’ve built over the years with high-level publications. Check out our PR services for photographers.